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Friday, August 26 • 12:40 - 13:00
Enfrentando la Apatía / Fighting Apathy - Medusa

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Los medios de todo el mundo luchan por la audiencia y a menudo pierden esta lucha. La situación es aún peor en la región postsoviética donde la guerra de información está sobre nosotros. Las ideas clave de mi presentación son los métodos más nuevos de storytelling y grandes tecnologías que pueden atraer a la gente suprimida por el ambiente de medios desfavorable y el ruido blanco. La experiencia de Meduza: los nuevos formatos, infotainment, periodismo explicativo que traen a los lectores devuelta a las noticias.

Idioma/Language: English, traducción simultánea
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Media all over the world are fighting for the audience and often losing this fight. The situation is even worse in the post-soviet region where the information war is upon us. The keynotes of my presentation are the newest methods of storytelling and great technologies that can attract people suppressed by the unfavorable media environment and the white noise. Meduza's experience: new formats, infotainment, explanatory journalism that bring the readers back to the news.

Speakers
IK

Ivan Kolpakov

Editor in Chief, Meduza
Meduza is a Russian media based in Riga, Latvia. It was founded in 2014, today it is one of the most popular online media in Russia, especially among young people. Meduza provides international and regional news, reports and investigations; it is also the local leader in explanatory journalism, new formats and infotainment. Meduza's business model is based on native advertising. English version: https://meduza.io/en


Friday August 26, 2016 12:40 - 13:00
Sala A

Attendees (71)