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Friday, August 26 • 14:45 - 15:00
Un modelo financiero único / A unique business model

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Lanzado en medio de la crisis financiera sin inversionistas grandes el eldiario.es ha desarrollado una comunidad modelo de periodismo basado en alcanzar audiencias dominantes con recursos escasos. La innovación comercial clave es un programa de membresía y la tecnología detrás de ello. Las más de 19000 personas nos apoyan a fin de reforzar nuestra independencia editorial y económica. Pero esto no es un paywall, la gente no paga por leer las noticias, ellos pagan para que la información pueda ser libremente difundida y así ganar impacto social.

Idioma/Language: English, traducción simultánea
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Launched in the middle of the financial crisis with no big investors eldiario.es has developed a community based journalism model reaching mainstream audiences with scarce resources. The key business innovation is a membership program and the technology behind it. More than 19000 people support us in order to strengthen our editorial and economic independence. But it is not a paywall, people do not pay to read the news, they pay for the information to be freely spread and thus gain social impact.

Speakers
avatar for Esther Alonso

Esther Alonso

Marketing and Development Director, Eldiario.es
I am the Marketing and Development Director at eldiario.es. I have more than 14 years of international work experience and have focused most of my career on advocating social causes like child poverty, education or public health through the application of marketing, campaingning and fundraising techniques... always with big dosis of social innovation and technological development :-)



Friday August 26, 2016 14:45 - 15:00
Sala A

Attendees (51)